Anderson Cooper’s Ratings Slide
According to the Los Angeles Times, Anderson Cooper’s 360 program on CNN is sliding in ratings, and has lost nearly one third of its viewing audience this year alone:
Anderson Cooper of CNN
Cooper’s ratings have been in a sharp decline all year, and so far the month of May is no exception. According to Nielsen, the audience for the 10-11 p.m. hour of his show so far this month is 933,000 viewers. This is the first time he’s fallen below the one-million mark since the dog days of last August. Anderson is losing almost 20% of his lead-in from Larry King and is in danger of being passed in the ratings by MSNBC’s 10 p.m. repeat of “Countdown with Keith Olbermann.” Since the start of 2009, Cooper has lost one-third of his audience.
Losing out in your time slot to a repeat of Keith Olbermann’s show at 10 PM does not bespeak journalistic excellence.







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